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Why is @Netflix one of the worlds #BestBrands? Simply put, they combine an EXTRAORDINARY over-the-top, cord-cut service with an even better value... but the "Brand Awareness" they've created is great, too!
Currently, Netflix operates the worlds largest and most successful online, on-demand video streaming service. They continually publish "Netflix Originals" that are better than a lot of movies you'll see in theaters and they seem to always have a very rigorous research and development model. They keep publishing content that entertains you on the bus, on work break, when you're stuck in line, during date night or just going to bed. In fact, "Netflix and Chill" became a cultural quote and request to hang out, for millions! Growth is what Netflix is now dependable for. Their brand reminds you of that, everyday.
Originally, Netflix used a font called "Graphique". Subsequently, they used a font called "Bebas Neue" but currently use a customized proprietary version. Netflix uses what is called a "word mark" logo and the "N" is easily separated and used as app and social media profile icons. That's effective, simple and smart! The one color really makes things POP, as well!!! We have a passion for branding and story telling so If you need help with YOUR next complete branding or simple logo project, get in touch with us for a quick chat. Remember, branding is definitely about more than just colors and fonts. Word marks are only one of MANY different KINDS of logos but here are 3 FREE font resources you can start using today, to get ideas for your next potential word mark logo;
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