Founded by Natalie Massenet & Nick Brown, Imaginary is a VC Fund that invests in early–stage opportunities at the intersection of retail & technology.
This profile belongs to Imaginary with user name imaginary. All photos, stories, videos posted by Imaginary can be discovered from here.
You can see all media on Instagram related with Imaginary from here.
Imaginary is following 65 and followed by 11754 users on Instagram. Imaginary shared 112 media since joining Instagram.
The profile of Imaginary (@imaginary) is private so the user is not sharing their data with people other than their friends.
@imaginary account is not verified on Instagram.
Imaginary Instagram User Id is : 4688224825
Show Similar Users
Sometimes the advice we give to our founders, after all the planning and goal setting and strategizing, is just to begin doing. What will you begin doing today? #ImaginaryVentures #Inspiration #JustDoIt
Congratulations to @yaya_aflalo and the entire @Reformation team for this exciting moment. Thank you for taking @Imaginary on this amazing journey with you — we cannot wait to see how you continue to transform the fashion industry. Link to @NYTimes story in bio. #Reformation
Oh hello new product and packaging! #SmallsForCats proves that customer feedback is invaluable to the growth of a business. After many requests for dry food, the team developed a freeze-dried product—available in chicken, turkey and duck—answering the call for nutrition and convenience without compromise. Congratulations @smallsforcats!
Imaginary is proud to announce our investment in CAMP, a 10,000-square-foot toy store in NYC with experiential workshops, in-store activations and interactive areas for kids. CAMP has plans to open 3 more stores by the end of 2019, in Brooklyn, Dallas and Connecticut. Imaginary joins @RREVentures in sending congratulations to @BenKaufman and the entire @CampStores team. Read more @Bloomberg, link in bio. #ComeToCamp #CampStores
Q: What do Good American, Allbirds and Hims have in common? A: Some of the fastest growth rates of the digital direct-to-consumer brand era.
At a #BoFWest panel about retail strategy and the challenges of acquiring consumers, @EmmaGrede was asked about GA’s community of customers. She shared that the #GoodSquad serves as their most powerful marketing tool— that while co-founder @KhloeKardashian’s social presence is a huge advantage, there has also been a 16-minute long YouTube video from a customer sharing her experience of wearing jeans for the first time in 6 years after discovering @GoodAmerican, showcasing the value of a peer-to-peer community.
Link to article & video in bio. #ImaginaryCompany
Proud to announce our investment in @Mejuri, DTC jewelry brand focused on #millenial women – fine jewelry for everyday. The round was led by @NEAvc, with participation from @FelixCapital – funds who also understand brand and community, into which Mejuri has so expertly tapped. Congratulations @NouraSakkijha – we are excited to see what accomplishments come next. #MakeLuxuryAHabit #Mejuri
Happy #EarthDay via an amazing partnership between The New York Times and Everlane leading to a 5-piece “Climate Collection.” @Everlane believes that no one is better at bringing the truth about #ClimateChange to light than @NYTimes journalists, so for each #EverlaneXNewYorkTimes product sold, 9 public school students will receive access to the #NYTimes for one year, showcasing Everlane’s support for the truth, helping to inspire a future generation. #Everlane
Imaginary chooses to make investments based on a combination of factors, and understanding the market and your customer is a big one. Listening to #GoodSquad feedback led the team at Good American to follow a new creative direction: DRESSES, the first drop of the #Summer2019 collection, designed with breathable compression fabric to hug curves and hold shape all day long. #OurBodyOurJourney #GoodAmerican
At the Imaginary office, a recurring theme in conversations around the conference table is the importance of international shipping and how shipping speeds can directly correlate to customer loyalty.
The percentage of e-commerce consumers who have abandoned an online shopping cart after discovering a lack of timely & affordable global shipping options is 58%.
Over half of Imaginary’s companies ship internationally, and a few have discussed pop-up distribution centers to fill gaps in under-performing supply chains to streamline the fulfillment process. #IndustryInsight #Imaginary
There’s a reason @DirtyLemon continues to have a cult-like following, and new product launches like +Retinol, a wrinkle-combating beauty elixir proves why. Doctors say that ingesting retinol is a gentler option than topical creams that are notoriously irritating and cause redness and peeling because in this ingestible form, the retinol is metabolized in the body through digestion, so the skin’s barrier isn’t disrupted. #DirtyLemon #IngestibleBeauty